Sponsors
Thank you for your interest in becoming a sponsor of Shoalhaven FM.
Shoalhaven FM is the ONLY fully licensed community broadcaster spanning the whole Shoalhaven and was the FIRST FM broadcaster to be licensed here; milestones are not new to us! . We have been broadcasting for the last 24 years to a growing and culturally diverse audience. The community radio audience is a selective one and one that shares listening time with ABC Classic and the Triple J set. This year the Community Broadcasting Foundation using Commonwealth Arts funding, commissioned a second radio listener survey, one based on standardized survey questions to determine audience statistics for both capital city & regional community stations.
Previous commercial radio surveys were not structured to deliver any meaningful data about community audiences so the the Community Broadcasting Foundation, using Commonwealth funding, commissioned the well known McNair Anderson Ingenuity Research to perform the surveys which were carried out to industry codes of practice.
Shoalhaven FM's advertising, whoops (ACMA regulations prohibit community stations from broadcasting advertisements) sponsoring rates will really amaze you. Advertising err sponsoring on community radio has been proven to be a commercially viable medium for small business & tradesmen and for NEW businesses to establish name & product recognition. The latest McNair Anderson survey (Jul 08) saw the Community Radio sector increase its listener base by 10% in 2 years, to 57% of the available audience. If you apply this to the Shoalhaven with a population of say 80,000 round figures, the survey indicates 45,000 members of our community tune into their community station. With the significant increase in the population of the Shoalhaven over holiday breaks, it is likely that there would be a significant increase on that figure.
Savvy advertisers using community radio for their medium are often looking for the "warm & fuzzy" spin that comes with being a supporter of a community organization, but additionally, the large and ever growing community radio audience should not to be overlooked by advertisers for direct promotion of their products & services. Our advertising packages do not require you to enter into long, cumbersome and expensive contracts as is the case with commercial radio stations. Sponsoring Shoalhaven FM is simple & cost effective with no contracts and because we dont have the overheads of a commercial license so we can deliver fantastic value for our sponsors.
You won't pay any costs for the preparation of a jingle unless you want it changed or for it to be a major production like "Star Wars". We have a fully equipped audio production facility to produce and edit your jingle. If you are already using commercial radio for your advertising campaign, we can edit your existing advertisement/jingle with the inclusion of a 2 sec sponsor "tag". All of our sponsor messages go to air from a computer and are scheduled like a commercial radio station does.
Some of our sponsors have packages that allow them to run their jingles on specific Shoalhaven FM programs or our News Bulletins or Weather Bulletins so we are able to tailor a package to suit your needs. We can broadcast your jingles for less than $10/day, cheaper than a good feed!.
Sponsors of Shoalhaven FM can also have their business Logo posted to this website as a bonus.
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